For successful business, the key is effective marketing. Marketing basically aims at providing exposure to the product or service of a particular brand to the targeted audience. Advertisement can be done using various ways through brochures, newsletters, pamphlets, banners, television etc. almost all the industries opt for the advertisement measures. Apart from these measure, there are other methods too which can be used for promotion of the brand and increasing the sale. But they are confined to certain industries only. For instance, the smaller outlets of retail may not find it convenient to opt for the pop up banners and therefore they may opt for the method of POS display of marketing in order to draw the attention of the valuable customers. Overall the main purpose of implementing the advertisement and promotional mechanisms is to provide relevant information about the product to the customers and make them aware of it presence in the market.
What is the usefulness of the lama point of sales display method?
This method is commonly known as POS which is a type of sale promotion technique which is found at the retail stores, near the checkout counters. These products mainly aim to attract the customers and clients to the brand which is being promoted. Special offers are provided over the product, or new product could be presented or can be done to promote special events. Generally, small outlets opt for this method, which are supplied by the manufacturers of that product on the display. The salesperson of that store manages, restocks and maintains the displays. This method can be effectively used in various retail set ups for promotion of products such as soft drinks, cereals, magazines, discounted products and so on.
What are the features of lama point of sales display method?
POS displays have the feature of being customized. With the help of online companies, which hold specialization in sales promotion marketing of the products like brochures, pop up displays, POS displays etc., and can easily get them designed. Such displays are made using various materials and comprise of the display packs, holders, dummy packs, stands, banners, mobiles, posters and shelf edging. If we talk about the system’s frame, it is made using Plexiglas or plastic that is reusable. Then further it is covered with the branding that is made up of cardboard or foam board that is quite easy to dispose. The main target of using the covers for frame is to make the entire display more appealing and attractive to catch the sight of the customers. Also permanent displays which are non disposable are also used which are capable of holding coolers for ice creams and beverages. There is also a non branding display except for the tag of price.